Ceramic City 10 Principles for a Successful Business

Superior customer service
The customer is our boss. The more we can do to keep them happy, the more they will return or recommend others to do business with us

Provide good equipment and keep it in good working conditions
Providing good, well-maintained equipment will create good working conditions and efficiency in the workplace.

Take good care of employees
Take care of your employees in fair compensation, training and good working conditions and they will repay you in loyalty, commitment to professionalism in operations, and respect to the company and its principles.

Keep ahead in technology and products
To gain a competitive edge in the industry and be a leader, provide the latest in new products assuring quality, and always adapt to new technological changes.

Honesty
Be honest with your customers, your employees, and your suppliers and they will be honest with you.

Respect suppliers
Suppliers are the lifeline of your business. Do everything you can to keep your suppliers strong. A weak supplier becomes a weak source of supply.

Integrity
Show integrity in your daily activities and you will gain respect.

Be aggressive
Keep moving ahead in sales effort and productivity. There is no middle ground. You are either moving ahead or falling back. If you are still standing you are moving backwards. Don’t be complacent.

Be active in industry and community affairs
By being active in industry affairs your reputation as a major player will benefit you when new suppliers are looking for the best source for marketing their products. On a local level you are benefited when a customer is looking for the best source of supply.

If it is good for tomorrow, it is good for today
Act promptly. Don't procrastinate when a decision has been made for a new sales promotion, taking on a new product, buying new equipment, changing a policy, or any other element of change that you feel will be of benefit to the company.

"Without a plan…failure will come as a surprise"